Dr. Dover recently shared his view with the American Academy of Dermatology Association on how we, at SkinCare Physicians, are educating our medical dermatology patients about the breadth of cosmetic and anti-aging treatments we offer. We strive to educate our patients with tact and sensitivity. We display treatment brochures in every exam room as well as photo albums of patients before and after cosmetic procedures. When Dr. Dover sees that a patient has looked at them, he asks if he/she has any questions about cosmetic treatments and will eventually start the conversation about anti-aging procedures.
He remarks that women “are much more attuned to their appearance, so the pickup is going to much higher with women than men. But, there is a whole new group of men who care very much about their appearance, and they’re very interested.”
Finally, Dr. Dover stresses that timing is critical when starting the cosmetic conversation: “If the patient is in the office for a significant medical problem — for example, they think they have a melanoma, or a family member was diagnosed with melanoma — you just don’t bring it up, period. You wait for the next visit, or you just don’t do it.”
Read the full article for more advice. http://www.aad.org/dermatology-world/monthly-archives/2012/december/the-cosmetic-conversation